The answer lies simply in thousands of years of human nature:They provide us with a feeling of belonging. They make issues more relatable … more understandable ….
We love to hear stories. We love to tell stories.
More likely to build empathy.
The question is:
Are you connecting with your customers in a way that engenders love and loyalty?
Click here to view an interactive timeline that spans the past 25 years
Obsessed with the power of narrative