Why this focus on ‘story’, you may ask.
The answer lies simply in thousands of years of human nature: We love to hear stories. We love to tell stories.
They provide us with a feeling of belonging. They make issues more relatable … more understandable …. More likely to build empathy.
The question is: Are you connecting with your customers in a way that engenders love and loyalty?

Find out about the power of storytelling

Connect with me to help you raise your content game
Content Strategy
Results-driven Content
Narrative-driven
Placing story first

More About Me

I've summarised my career chronology in the way I know best - as a narrative.
Click here to view an interactive timeline that spans the past 25 years
Johann Barnard
Johann Barnard

Content Creator

Obsessed with the power of narrative